My graduation project! Series of 3 short fashion films. Selected for Berlin Fashion Film Festival 2015.
The petproduct industry successfully uses antropomorphism as marketingstrategy.
Pet owners are enchanted by the looks and descriptions of contemporary petproducts.
As result their minds start to
transform their pets into human characters.
This makes them forget about the
species-specific needs of their pet, which can be harmful.
My short film draws
you into the bizarre world of petproducts, where anthropomorphic imagination
A film by Nicky Groenewoud
Director: Jasper ten Hoor / Nicky Groenewoud
Director of Photography: Ivan Hidayat
Art Direction: Nicky Groenewoud
Tom Cornelisse (Maschio) / Marlou Drummen (Hand & Mouth)
Nikki Hofman (Catnip Cigar) / Koen Eybergen (Upper Body)
Eef de Groot (Crunchy Tasty Cup)
Editing & Post-Production: Jasper ten Hoor & Ivan Hidayat
Sound design: Dirck de Kleer
Storyboard illustrator: Niels Starreveld
Costume realisation: Nicole Buurman / Fini Groenewoud
Props: Andy Groenewoud / Nicky Groenewoud / Joline de Veer
Make-up & Hair:
Effi van Swaal (Maschio)
Radha Sudan & Shardha Bhawan (Catnip Cigar)
Danielle Tukker (Crunchy Tasty Cup)